Most teams don’t have an effort problem—they have an attention problem.
A quick ping, message, more info or email feels harmless.
But each one breaks momentum.
Decisions slow down.
Over time, this compounds into massive hidden losses.
Elite teams don’t chase productivity hacks—they remove friction.
Because the problem isn’t capability.
It’s invisible friction.
If you’ve ever wondered why smart teams underperform, this explains it.